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By Sean Deversin BarbadosThe Cricket Legends of Barbados Inc. (CLOBI) is now a commercial entity and the CLOBI store, which sells cricket artifacts, was officially opened this week at the Grantley Adams International Airport.Barbados’s Minister of Tourism, Richard Sealy, was among those present at the opening and said that it was good that the CLOBI will now be trading and making money, and therefore start the process of justifying the tremendous investment, not only financially, but the hope in the group called the Cricket Legends.The CLOBI is made up of the living Barbadians who represented the West Indies in cricket and it is hoped their international fame could be used to help market Barbados as a tourist destination from non-traditional markets.Cricket is easily the biggest sport on the 166-square-mile island which does more than any other West Indian nation to publicly recognise its cricketing icons and Minister Sealy says the Government intends to capitalise on the international stardom of the island’s cricketers to bring more tourists to a nation that depends primarily on tourism.“If we are to truly leverage our advantage from cricket,Cheap NFL Jerseys Authentic, we have to establish meaningful establishments that are based on time and not necessarily on a one-off event,” the Minister noted.Sealy said that his Ministry recognised that cricket and sports tourism reached locals and people in the Diaspora and is a great opportunity to lure visitors from non-traditional markets,Cheap NBA Jerseys China, specifically Asia, India and Australia.We think this entity (CLOBI) can help us in going into new markets but in particular those cricket playing nations where there is knowledge of our cricketers,China Jerseys Wholesale,” Sealy added.The Minister said that he saw the legends in action at the recently held World Travel Market,Cheap Nike NFL Jerseys, where the Barbados booth was probably the busiest,Cheap NFL Jerseys China, due largely to the presence of Sir Garfield Sobers, Desmond Haynes and Wes Hall.“And what is interesting is that other destinations are copying us, now inviting their past cricketers to come up and be a part of their exercise in trying to get into the markets that are Commonwealth-based,” he said.Sobers, Seymour Nurse and Joel Garner were among the legends present at the CLOBI’s shop opening at the airport, yesterday.The Tourism Minister also said that the long-mooted cricket museum, which is being spruced up at Herbert House, just across the street from the Kensington Oval, will be a value-added product in the country’s tourism sector.“Through the Barbados Tourism and Investment Inc. we have already put substantial resources into that and we will continue to do that so Herbert House may become a legitimate tourist attraction,Jerseys NFL Cheap,” Sealy said.He added that the museum would be highly promoted during the Barbados matches of the English tour to the region “so that we can get a good boost through this project”. |
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